Measure Facebook campaign traffic without cookie-heavy analytics
A clean UTM structure lets teams compare campaigns, creatives, and landing pages even when analytics avoids visitor cookies.
| UTM field | Recommended use |
|---|---|
| utm_source | Use facebook or meta consistently. |
| utm_medium | Use paid_social for ads and social for organic posts. |
| utm_campaign | Use a stable campaign name tied to budget or launch period. |
| utm_content | Use creative or placement labels for comparison. |
Paid dashboard only
Campaign reporting and saved UTM dashboards require checkout before activation.